Can we take care of all the issues within our country?

The answer is of course not. The human brain has limits on information processing. As I am now, there are more than 1,000 "friends" on Facebook, which are very limited, still occasionally mistaking one person for another, occasionally jumping in to ask a 2-year-old daughter if she is married.

I married a long time ago, having a baby already, he and her friend smiled and tolerated. Because in our time, along with mountains of information and relationships over the Internet protocol, most can fall into communication overload. "Communication overload" - the English name for this syndrome, is now a very common term. In the context of friends, many scientists claim that our brains can only maintain 150 stable relationships.

If we have been overwhelmed by the media, sometimes mistakenly getting married with our ex, there's no reason for you to be responsible for all the social issues we encounter. Your interest will be allocated according to the situation.

But the serious thing is that we, as an entity called "public opinion," have a huge role in social monitoring and supervision. If the public claims that I am not supervising at all, because today I read too many newspapers, surf too many Facebook already, my brain is tired, will society be at risk?

It is true that society is in danger if it only depends on public opinion. The current "public opinion wave" only solves a very few problems, a few days there is an event, a negative case is randomly picked up for public opinion to comment on social networks. You have no idea how serious you overlooked.

In October 2018, I assigned two reporters to examine the violations of 60 state-owned companies via the Internet. Not to mention: in this era, you can find mistakes of state-owned companies right on the net, but not to the inspector stormed into the headquarters. And they are countless. The survey lasted up to 2 weeks, we found many signs of big and small mistakes of state-owned companies.

In the minutes I got back, there were mistakes going on the search portal. There have been mistakes made in the press since a few years ago. There are signs of violations that have been summarized and reported in a report at the National Assembly session. This of course has been read publicly and reported live on TV, but surely many of you have not had time to watch.

And among them, there are names that this year, have been prosecuted and arrested. A serious economic project is about to take shape.

There are two things I learned after that survey. First, today with an Internet connection, you have access to data on important social issues. Just the keyboard, we can find signs of breaking the law of many objects. They are located online.

But the second problem is that you may have gone through serious things without even noticing. Or you may notice, shiver at the moment of reading, but then forget again. Excess information will create the poverty of attention.

Scholars have long agreed that attention is a type of resource. That is all society. There is a whole field of research called "attention economy". The question is how to best exploit the attention of society as it is only that much, the total does not change while goods and information are increasing.

But economists still focus on the focus to apply to marketing. Even if you're overwhelmed with media, master marketers will still have a way to get you to notice the new brand of toothpaste or instant noodles.

As for social criticism, attention to political issues, macroeconomics or corruption, it is up to the mind. You did not notice, I did not notice, after all, no "public opinion" was formed until people arrested a director.

That is a paradox. In the Internet age, social surveillance becomes convenient. But because of the Internet age, the exercise of monitoring rights presents many challenges.

Attention is a type of resource that has a constant sum in the population. Hotgirl, beauty queen, and more teary dramas, what are we going to do about serious issues?

First, recognizing the limits of the brain is important to everyone. We need to learn how to use our attention like other resources, like physical strength, money. You should not read everything, listen to everything and even comment about everything falling on the screen. This will only make your interest in everything poorer. You must know how to close your browser window, like stopping drinking for health concerns.

Second, more importantly, a state that is promoting democracy and fighting corruption, needs to pay attention to the people's attention. Look at the websites of many public organizations. Everything is equally great there.

From resolutions, decrees, seminars, specialized activities, etc., many pages publish information as if tonight after struggling with your drawing exercise and watching an entire episode Go home with your child After I finished advertising, I will sit there and ponder the information on some "Conference on trade, tourism and investment". This type of news is often gloriously posted on the home pages of many important organizations. I would nod, show the tablet to the wife, and discuss this conference together.

The problem has been said many times: on the Thailand Tourism Board's website, there are only beautiful, beautiful ads for travel. 100% face pages are elaborate landscape photos. In the website of Vietnam National Administration of Tourism, the first 8 photos that appear out of all 5 are seminar photos, unrealistic will think you get lost in the shirt-selling website. That's not to mention the form of expression, very little has changed since the time of the Internet.

Public agencies urgently need a strategy to manage and exploit people's attention to the problems of the country, instead of using their own channels mainly to publish news and conferences. Right now, attention has become a scarce resource, and private marketers are scrambling little by little.

This week, police arrested a director. That is the type of news most noticeable when it comes to macro issues. But there will be so many responsible citizens, never having the opportunity to understand and understand the issues behind, what made that event. The public only knew big holes after arresting a director.

The event of arresting the director will then pass, and the governing body's website will return busy with news of the conference. In an era of scarcity of attention, there seemed to be information systems designed to ... no one cares, until someone goes to jail.

Lord Emperor